Taylor Alden Goes With The Flow
The Crosswater Team
When Crosswater, a specialist in design-led bathroom fittings, embarked on a quest to acquire a shower screen manufacturer Taylor Alden worked with the team to develop a confidential press campaign.
All was prepared ready for the off on May 2 2006 - press packs for the regional papers in both areas and both trade and financial information for the respective media sectors. In addition, Taylor Alden produced letters for the suppliers, customers and staff and also arranged for a photograph to be taken and emailed to the press on the morning of the acquisition. One of the main trade editors visited the new premises in the week following the acquisition for the inside story!