Taylor Alden Divisions

Home And Leisure

Alison Relf
Director of the Home and Leisure Division

Taylor Alden's Home and Leisure Division creates dedicated campaigns for clients operating in the home and leisure markets. With a strong background in business-to-business PR, the Taylor Alden proposition is that we are uniquely qualified to talk to key distributors, specifiers, contractors and retailers who support our clients' sales efforts as well as the final consumer who buys the product or service.

While press relations is an essential element of every Taylor Alden campaign, it is only one element. Our approach looks at a client's marketing requirements in depth and then creates an integrated, cost-effective programme that is delivered on time and within budget.

As a result of an initial exploratory meeting, Taylor Alden considers the central questions and presents the client with specific, fully costed recommendations.

These proposals comprise a programme of press relations as the lead discipline, but can also include promotional campaigns, exhibitions, direct mail, telemarketing and new literature. Website design and internet initiatives are also key to Taylor Alden's work.

If your company is in the market for a coordinated and cost-effective public relations and marketing communications service that talks the language of both your trade customers and your end users, Taylor Alden could be the answer. We will visit your office, carry out an audit of your current marketing and communications activities and present fully detailed proposals.